Acura ILX Commercials Target Youth Market
The Acura ILX takes a stab at offering a low priced entry-level luxury car, and to kick off sales the company has just released its first two commercials.
Both spots focus on showing off the versatility of the car and play to a young persons sensibilities. Each one splits a person’s personalty, and shows how the ILX can work for a business man, or for going late-night club hopping. The car, so by default the commercials, are aimed at the generation-Y crowd, and look to capture a youthful perspective of life, and how the ILX can fit in.
The marketing campaign for this car marks Acura’s largest ever investment in interactive media, with ads scheduled to appear on the XBOX live network as well as Pandora radio.
As the ILX is the trailblazer for luxury automakers offering entry-level cars, every rival company will no doubt have eyes on the sales numbers to see if there is a viable market segment for such a thing.
Get the Flash Player to see this player.
Get the Flash Player to see this player.
Read AutoGuide’s 2013 Acura ILX Review Here, and our 2013 Acura ILX 2.4 Review here
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
More by Stephen Elmer
Comments
Join the conversation
Acuras largest everinvestmentininteractive media, with ads scheduled to appear on the XBOX live network as well as Pandora radio.
The car, so by default the commercials, are aimed at the generation-Y crowd, and look to capture a youthful perspective of life, and how the ILX can fit in.