New Ford Commercial Ditches Logo, Doesn't Mention Brand
In an interesting marketing tactic, Ford‘s latest commercial uses an unusual scheme to get attention: it doesn’t mention the brand at all.
Viewers are used to commercials like the chest-thumping superbowl commercials that throw branding in your face like a team dumping the water jug on its coach after a big win. Unlike Chevrolet’s ad, which did exactly that, Ford is taking a more modest approach in an attempt to make viewers curious.
The ad, which was released to the internet yesterday, talks about innovative cars and their features. You see interior, exterior and motion shots, but everywhere you would expect to see a blue oval, or some other identifying mark, there is only blank space.
It’s a clever trick because there are still probably plenty of consumers who assume the Ford name is a red flag for bad vehicles. With its recent effort to bring about a more European style, pulling the badges and talking about premium features is probably a good way of eliminating predetermined bias.
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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