Ford Expects Poor Quality Scores in J.D. Power Quality Survey

Jason Siu
by Jason Siu

Back in March, Ford started rolling out its MyFord Touch update, hoping to address several of the issues customers were complaining about.

The American automaker conceded, however, that the software upgrades may have come too late to improve quality scores in J.D. Power & Associates’ new-car quality survey set to be released on June 20.

“We’ll be about the same or slightly better,” Bennie Fowler, Ford’s group vice president of global quality, told reporters Tuesday in Dearborn, Mich.

They are hoping to rebound next year, now that the glitches in the software has been addressed. In last year’s survey, Ford plummeted from fifth to 23rd in new-car quality, reportedly producing 116 problems per 100 models sold in 2011. Overall however, Ford feels like its goal to improve on last year’s quality performance will fall short this year.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Wrightian320 Wrightian320 on Jun 20, 2012

    Ford will continue to do badly not because of a bad product but due to their dealer network. I changed from an Accord to a Mondeo last year and love the Ford as a car, however I now visit a Ford dealership and even though it is owned by the same group the service level is chalk and cheese with the Ford dealer light years behind the Honda business in terms of customer care