General Motors Adds 'CIL' and 'Electra' to Trademarks

Jason Siu
by Jason Siu

After yesterday’s reveal that General Motors has trademarked ‘ Cadillac LTS,’ news broke that ‘CIL’ and ‘Electra’ has also joined GM’s recent trademark filings.

The Electra trademark could lead to speculation that General Motors is bringing back the Buick Electra, a full-size premium model that was produced from 1959 to 1990. If Electra is indeed a Buick model, it would join the recently spotted ‘ Riviera‘ and ‘ Grand National‘ trademarks for the brand. It’s easy to speculate what the Electra could come back as, either a new flagship sedan for Buick or maybe even an EV.

The CIL trademark on the other hand, could remain a mystery for quite some time. Unlike the Cadillac LTS trademark, CIL was trademarked on its own (with no Cadillac attached to it) which leads us to believe that it could be for another automaker under GM’s umbrella. On the other hand, it does closely resemble the Cadillac Ciel Concept named that was used for the American automaker’s four-seater convertible.

[Source: GM Authority]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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