New Nissan Slogan Debuts With Altima, Four New Commercials

Luke Vandezande
by Luke Vandezande

Expect a new ring to Nissan’s commercials: After two years of proclaiming “innovation for all,” the brand is changing its tune.

Instead, you’re going to be hearing the slogan “innovation that excites,” a message that’s more in line with the company’s global image. It first started using the “exciting” version with the U.K. launch of its Juke small crossover. Now the same line will accompany the redesigned Altima, in the first of four new commercials that you can watch below.

The first ad gives an organic-looking animation of the Altima taking shape. In the second ad we see an Altima drifting around New York city streets and pulling stunts, highlighting its best-in-class fuel economy and acceleration. The third and fourth spots take a comical approach to underscoring the car’s fuel mileage and tire pressure system.

With shipments already underway, Nissan is assigning steep sales quotas to keep the car in its number 2 sales spot. Aside from creative commercials, Nissan is taking steps to ramp up production in an effort to keep it ahead of the Honda Accord and closer to the Toyota Camry.

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Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.

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