2013 Kia Optima SX Limited Pricing Starts at $36,050

Luke Vandezande
by Luke Vandezande

Blowing well past the entry-level luxury sedan market in terms of price, Kia just announced the sticker for its 2013 Optima SX Limited sedan.

Including a $775 destination fee, the car starts at $36,050, which slots it above the entry-level BMW 328i, Mercedes C250 and a long list of others.

“With the arrival of the Optima SXL, the Kia brand propels itself into a more premium class, which is something consumers have told us they want to see when they walk into our showrooms,” said Tom Loveless, Kia Motors America executive vice president in a press release today.

Based on the fully-loaded Optima SX which is already well into the mid 30’s, the Limited version uses the same 2.0-liter turbocharged engine to offer 274 hp and 269 lb-ft of torque. The pricier package adds 18-inch chrome wheels, red brake calipers, and LED lighting. Inside, Kia takes a further stab at luxury with the cabin, adding wood grain accents, high-grade Nappa leather and an electronic parking brake.

But can a Kia really compete in the luxury market? Even with premium features, can you picture choosing the Optima SX Limited over a similarly-priced German sedan? There’s no denying that the $13,875 gap between the entry-level Optima LX and it’s lavish top trim sibling is a staggering one. Now all that remains to be seen is how many will bite.

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.

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  • Keelyvonsavoye Keelyvonsavoye on Apr 02, 2013

    I want one so bad especially the SX edition it's just the price that gets me paying that much for a Kia when I could get a better brand like a BMW I've seriously fallen in love with this car. I'm 17 I own a VW Beetle it's been a great car but I just want something nicer and more reliable before I go to college and graduate. I'm trying to save as much money as I can before I graduate to get a good down payment on my dream car I just don't know if it's worth that much money need help and opinions on the editions to get and if it's really that great of. A car?!!

    • Cint4rmheaven Cint4rmheaven on Apr 04, 2013

      I am 27 years old and sold my BMW Z4 to get this car. I bought it (the SXL Limited) trim and I LOVE it. It rides SO smooth, is so luxurious and I can guarantee you wont get all the bells and whistles that this car has in another car for the price. Well worth it. The heated and cooling front seats are amazing, the rear view camera, wood grain trim, navigation, touch entry on the interior doors are all fabulous. I NEVER have to use my car key. Just keep it in my purse and all I need to unlock/lock/start my car is my finger. This car is amazing all around and I personally highly recommend it to anyone who loves luxury for less.

  • Cint4rmheaven Cint4rmheaven on Apr 04, 2013

    I am 27 years old and sold my BMW Z4 to get this car. I bought it (the SXL Limited) trim and I LOVE it. It rides SO smooth, is so luxurious and I can guarantee you wont get all the bells and whistles that this car has in another car for the price. Well worth it. The heated and cooling front seats are amazing, the rear view camera, wood grain trim, navigation, touch entry on the interior doors are all fabulous. I NEVER have to use my car key. Just keep it in my purse and all I need to unlock/lock/start my car is my finger. This car is amazing all around and I personally highly recommend it to anyone who loves luxury for less.

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