BMW Unveils London Olympics Pavilion

Jason Siu
by Jason Siu

As an official partner of the 2012 London Olympics, BMW has had a strong presence leading up to the Games from lending its weather testing facility to proof the Olympic torch, to having its 320d model race against Olympic sprinter Mark Lewis-Francis.

So it’s no surprise that the German automaker’s pavilion at this year’s Olympics is impressive to say the least. With the opening ceremony less than two weeks away, BMW revealed photos of its pavilion that is located in the official Olympic Park. It will feature a plethora of models from the BMW Group including vehicles from MINI and Rolls-Royce.

Present will also be assorted concept models including the E-Scooter, i Pedelec bicycle, MINI Rocketman, and i3 and i8 electric vehicles. As for the pavilion itself, the structure is very impressive, sporting a modern design with a light and open appearance. The lower floor exhibition area will be dedicated to the London Olympics fleet. There will be interactive displays on hand so that guests can learn more about the automaker’s vehicles, as well as its vision for the future with its pending electric models.

GALLERY: BMW 2012 London Olympics Pavilion

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Richinprop Richinprop on Jul 23, 2012

    What was that in the papers about road lane closings in London for the Olympics to allow theunhindered passage of 4,000n BMW cars?