Kia Forte Koup to Compete at Targa Newfoundland Promoting MADD Canada
Kia Canada will be competing in its third consecutive Targa Newfoundland event, but this year it’ll be campaigning a Forte Koup with digital signatures, promoting safe and sober driving.
The Korean automaker’s Canadian division has teamed up with MADD Canada to create an ‘I Pledge’ Forte Koup, where users can visit Kia Canada’s Facebook fan page to pledge to drive sober and sign the vehicle. All pledges done before August 10th, 2012 will have their names digitally printed onto the vehicle and users will be able to easily locate their names online or at one of the car’s public appearances.
Jacques Deshaies and Marc Bouchard will be manning the vehicle at the Targa Newfoundland event, and it will be Deshaies second year in a row driving the Kia Forte Koup. Kia Canada also has plans to campaign the Forte Koup at various rally and auto show events throughout the year, promoting safe and sober driving.
“Kia Canada is excited to be entering into its third consecutive Targa Newfoundland, the grueling event is a testament to Kia’s motorsports legacy that continues to blossom and the underlying reliability of our vehicles,” said Maria Soklis, Vice President and Chief Operating Officer (COO), Kia Canada Inc. “Additionally, we have elevated the ‘I Pledge’ program to new ground and hope to engage Canadians with the Targa Koup ‘Sign the Car’ Facebook app to actively support MADD Canada in educating motorists on the importance of driving sober.”
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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