Vauxhall Adam Revealed: Is This Buick's New Fiat 500 Rival?

Jason Siu
by Jason Siu

Ahead of its official debut at the 2012 Paris Motor Show, Vauxhall has released images of its new urban compact ADAM, sparking speculation that it could be heading to America as a Buick model.

Earlier this year, rumors began when the Opel ‘Allegra’ Junior was spied that the subcompact could become an American model in the form of a Buick. Now with the Vauxhall ADAM being unveiled, it wouldn’t be a far stretch to see it in America as a Fiat 500 rival for the American automaker.

The ADAM is a three-door, four-seater that will head to UK showrooms early next year, featuring a ‘floating’ roof that is visually disconnected from the body thanks to its two-tone color scheme. Signature Vauxhall design elements are seen throughout the model, from its GTC-like door handle to its Astra-inspired wing-shaped chrome grille bar.

Much like all other urban models out on the market today, the ADAM is targeting younger consumers interested in customizing their ride. The ADAM will come in three trim options at launch: JAM, GLAM, and SLAM. The result is a virtually unlimited number of visual combinations combined with a wide variety of exterior color choices.

Under the hood is a 1.2-liter with 69-hp, the same powerplant found in our Chevrolet Spark. A pair of 1.4-liters are also available, one with 86-hp and another with 99-hp. All engines are available with Start/Stop technology and are mated to a five-speed manual gearbox.


Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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