2013 RAM 1500 Priced From $23,585

Luke Vandezande
by Luke Vandezande

Chrysler just announced pricing for the 2013 line of RAM pickup trucks, marking the brand’s introduction of its Pentastar V6 engine mated to an eight-speed transmission meant to contend with Ford’s popular EcoBoost.

In a segment previously governed as much by brand loyalty as actual vehicle quality, Ford made a shrewd gambit by offering its V8 killing EcoBoost, forcing an answer from both Chevrolet and Chrysler. While the bow tie brand still seems to be speechless, Chrysler is dropping the one-size-fits-all Pentastar into the RAM 1500 with the eight-speed for the first time in 2013, though the Hemi will remain as well.

Carrying a starting price of $23,585, admission for the new RAM is almost identical to Ford’s non-turbo V6 option, at least in terms of money. With 305 hp and 269 lb-ft of torque the truck is hardly a slouch, but utterly fails to compete with the Ford’s Ecoboost from a power perspective.

Then again, Chrysler has been quick in the past to point out that Ford’s reliance on turbocharging could prove to be expensive for consumers in the long run. A turbocharged engine can require more care than a naturally-aspirated motor, which could be arguably cheaper to maintain.

For those that won’t consider committing construction site blasphemy, the 5.7-liter Hemi sits atop the RAM range, now paired with the eight-speed transmission as well, promising to improve fuel economy.

In top trim, the Laramie Longhorn Crew with four-wheel drive costs $48,415. As a generously-appointed truck it swings in with a significantly smaller price tag than much of Ford’s luxo-truck line. For example, a well-equipped F-150 Platinum with the EcoBoost V6 will cost around $54,300.

GALLERY: 2013 RAM 1500

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.

More by Luke Vandezande

Comments
Join the conversation
 1 comment
  • Mike Mike on Sep 10, 2012

    Wanting to order 2013 ram sport fully loaded. Trying to figure out price and what the options r as of right now don't really want to wait til after the first of year

Next