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2013 Toyota Auris Commerical Uses Transgender Model

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2013 Toyota Auris Commerical Uses Transgender Model

Toyota’s new Japanese-market ads for the 2013 Auris show that this is a car for only a select part of the buying public.

The new campaign features a model from Israel who identifies as transgender. The tagline for the campaign is “not in trend, not casual, not for everyone, not authority, but Auris”. The car will debut at this year’s Paris Auto Show in September but will not be on sale in Europe for several months.  The ads for the Auris will only air in Japan.

The Auris is based on the next-generation Corolla that is currently on sale in Japan. It is the equivalent of the Matrix in that it is a Corolla-based hatchback.

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