Audi City Open for Business – Video

Luke Vandezande
by Luke Vandezande

Audi City, the brand’s premium shopping experience in London is now open and hoping to capitalize on the in-style idea of boutique car shopping.

With product experts and a “customer relationship manager” on hand, the set of stores will offer a selection of Audi’s in person to touch and test, but the full range will be there in virtual form. As the clip below shows, that means having a massive, interactive screen to offer as close to the real thing as possible without the same space demands as a traditional dealership.

BMW and Tesla have both already made similar moves to make their respective car buying experiences more fun and less intimidating, Audi is just the latest to the party.

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

More by Luke Vandezande

Join the conversation