Toyota Debuts New Auris Ad Using Transgender Woman

Nick Dasko
by Nick Dasko

Toyota’s ads for the 2013 Auris already made headlines for featuring a model who identifies as a transgender woman. Now, the automaker produced another ad for the Auris featuring a transgendered singer from a Japanese band.

“DAS × AURIS BUTTOCKS DRIVE!!” is the name of the video. It was made for the recent “Daikanyama Art Street” art and music festival. Avu-chan is the 19-year old star of the commercial. She is of Japanese and African-American descent and identifies as a trans-woman. She is also the lead singer of Ziyoou-vachi (“Queen Bee”) which is a Japanese glamrock band.

Toyota was the major sponsor of the festival, explaining why this video shows off the new Auris. While the video did make us exclaim, “WHAT?!”, that seems to happen every time we watch a commercial from Japan.

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Nick Dasko
Nick Dasko

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