Toyota offers recent college graduates a $1,000 instant rebate on the purchase of certain new vehicles. That list of vehicles finally includes the Prius c hybrid.
This is a car that is meant to be a small, inexpensive hybrid and with an MSRP of less than $19,000 it is the cheapest new hybrid a person can buy. This vehicle is understandably aimed at young, urban, college-educated people who are environmentally-aware. This makes it slightly surprising that until now, the people who this car was aimed at, could not use their graduate discount on it.
This is, however, the only hybrid that Toyota offers the rebate on. Perhaps it should have been a Scion, then it would have had the incentive from its inception. All Scions are elegible for the rebate, even the hot-selling FR-S.
On the other hand, only some Toyotas are eligible but the ineligible models are not the type of thing that recent graduates buy as their first new cars. Recent grads from engineering programs can buy Tacomas to shuttle them to remote job-sites and get the rebate, but cannot use the rebate on an FJ Cruiser.
In Southern California, the Toyota 4Runner is a popular choice among anyone who surfs since the power tailgate-window allows for surfboards to easily go in the back. Is Toyota turning its back on the surfing, educated young people of the golden state? The rebate isn’t valid on the 4Runner. Also excluded from the rebate program is every hybrid but the Prius c, every Lexus, the Highlander, the Sienna, Tundra, Avalon, Venza, and the Land Cruiser.