Ford Fusion Sales Growth Expected, Still far from Camry

Jason Siu
by Jason Siu

When the 2013 Ford Fusion was first introduced, the American automaker stressed that it’d focus on quality first and sales records second. But Ford’s not fooling anyone into believing that it doesn’t have its sights set on toppling the elusive Toyota Camry for the top sales position.

Last year, 248,000 Fusions were sold, and so far this year through August, the American automaker has moved 181,000 cars. That’s a 7.7 percent growth compared to last year, but is still far off the mark of the Toyota Camry. The king of the midsize segment has sold 280,000 this year so far and sales are up an impressive 37 percent. The Ford Fusion is also behind the Honda Accord (219,000 sold) and the Nissan Altima (210,000).

Available with five different engine options, the Ford Fusion clearly reaches out to a large demographic including eco-conscious drivers with its 47-mpg hybrid model. Ford however, expects a big growth in Fusion sales next year, according to Sam Hoyt, Fusion brand manager. From the original four engine options available, roughly 15 percent of Fusion sales will be hybrids, while another 15 percent will be the 2.0-liter turbocharged models. 35 percent go to the base 2.5-liter engine while the last 35 percent is Ford’s 1.6-liter Ecoboost four-cylinder. Of course the American automaker is ready to shift production based on demand.

“We’ve got to get more customers in places on the east and west coasts in order to grow,” said Hoyt of the traditional import-centric regions.

Ford still has a tall task ahead of itself in trying to topple the Camry’s reign, but the Fusion may be the best model from America to be up to the task.

[Source: Autoblog]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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