Hyundai North America Withdraws From All Motorsports Following 2012 Season
Despite all the success that Hyundai has achieved in various forms of motorsports in North America, the Korean automaker has decided to reassess its involvement in racing after the 2012 season.
Rhys Millen Racing earlier announced that its relationship with Hyundai would come to an end as the automaker looks for new marketing strategies, despite setting a world record in this year’s Pikes Peak Hill Climb. Currently Hyundai participates in the Formula Drift and Global Rallycross championships in America, along with its Pikes Peak International Hill Climb endeavours.
It seems unlikely that Hyundai will make a return to drifting and rally, at least in America for next year. It is considering continual involvement at Pikes Peak however, undoubtedly influenced by its record-setting performance this year. But without Millen behind the wheel and his team building the cars, it’s hard to believe Hyundai will find someone to take RMR’s place, especially given their experience at Pikes Peak.
Hyundai will continue to participate in the World Rally Championship however, a series that the automaker took a break from in 2003.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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