Wild Toyota SEMA Cars Include Sequoia Drag Racer, Widebody Camry

Jason Siu
by Jason Siu

Back in August, Toyota revealed its Celebrity Dream Build Challenge with NASCAR drivers Clint Bowyer and Kyle Busch, and NHRA racers Antron Brown and Alexis DeJoria building custom Toyota projects for the 2012 SEMA Show.

Last month, a series of videos kicked off the build, showcasing each driver and their project. Now as the SEMA Show nears, the Japanese automaker has revealed all four projects and voting has opened on the Toyota Racing Facebook page.

Kyle Busch took hold of a Toyota Camry and built what he likes to call the ‘Rowdy Edition’ Camry with Detroit Speed & Engineering (DSE) running point on the transformation. A custom widebody kit was built for the Camry along with custom front and rear belly pans. DSE then designed and fabricated its own front air splitter and rear diffuser along with a custom true-dual exhaust system.

Next up is Clint Bowyer’s ‘Tekked-Out’ Prius which features a ton of ultra-high-tech interactivity. The Prius project was built under Bowyer’s supervision at RKM Performance Center, which features a 17-inch touchscreen computer, a pair of ASUS 12-inch tablets, and a side-view camera system that replaces the factory mirrors. The interior was also redone while the Prius gets lowered thanks to a set of springs from Megan Racing.

No surprise that Antron Brown decided to transform a Sequoia to a ‘DragQuoia’ going to the extreme with a family dragster concept. The Sequoia has been modified with massive 21.5-inch wide rear tires while cranking out over 650 hp thanks to a TRD-supercharged engine with nitrous. The chassis has also been extensively revamped with the team removing over 1,600 lbs of weight. Inside, there’s family-friendly seating for four along with a full custom roll cage.

Lastly is Alexis DeJoria’s ‘Pre-Runner’ Off-Road Tundra build. The only woman competitor in the Toyota Dream Build Challenge, DeJoria took a stock Tundra full-size pickup and converted it into a race-ready desert ‘Pre-Runner.’ Extensive modifications were done to the chassis and body, with her team fabricating long A-arms, trailing arms, and massive racing shocks to achieve 20 inches of wheel travel in the front, and 24 inches of wheel travel in the rear. Under the hood is a 5.7-liter, TRD-supercharged V8.

GALLERY: Kyle Busch’s Rowdy Edition Camry

GALLERY: Clint Bowyer’s Tekked-Out Prius

GALLERY: Antron Brown’s DragQuoia Sequoia Dragster

GALLERY: Alexis DeJoria’s Pre-Runner Tundra

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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