According to a recent study, there are more women with driver’s licenses than men in America, reflecting a change in the gender gap with drivers that could have implications on vehicle sales.
The study, conducted by the University of Michigan’s Transportation Research Institute, shows that in 2010, 105.7-million women had licenses compared to the 104.3-million count for men. Looking back to 1995, 89.2-million men had licenses while women counted in at 87.4 million.
Interestingly enough, the study draws several thoughts as to why younger men aren’t getting their licenses, citing examples such as working on cars is “no longer cool,” as well as blaming insurance prices for men under 25.
As for the economic impact with more women drivers, automakers see that women are more likely than men to purchase an eco-friendly vehicle, with a focus on wanting a smaller, safer car.
[Source: The Detroit News]