Lancia Will Live on, Models to be Built in America
Earlier reports of Lancia getting axed have been debunked by Chrysler spokesman Scott Brown, stating that those rumors are indeed false and that Lancia will continue on in Europe.
According to Brown, the Epsilon model will be made in Italy while the rest of the brand’s lineup will be built in North America by Chrysler.
“What was said by Marchionne is that Lancia Epsilon will continue to be made in Italy and the rest of Lancia portfolio will be developed together with the Chrysler Brand and those vehicles will be made in North America,” said Brown, “A development has been announced, NOT the end of Lancia.”
[Source: Motor Trend]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Might as well be the end of Lancia. Such a shame.... :(