Infiniti Q, QX Nomenclature Announced as New Naming Strategy

Jason Siu
by Jason Siu

In a surprising move, Infiniti has announced an all-new naming system for its models that will start with its 2014 model year vehicles and beyond.

The new nomenclature strategy is part of the Japanese automaker’s goal of expanding its presence in the premium automotive sector. The move will be kicked off when the next-generation G sedan is shown off at the 2013 Detroit Auto Show, but will now be known as the Q50.

All of Infiniti’s 2014 sedans and coupes will be renamed with a Q prefix, while its crossovers and SUVs will sport a QX prefix. Each model will be identified by a double digit number, presenting its hierarchy in the range.

So with the new G sedan taking on the Q50 moniker, the coupe and convertible G will now become the Q60. The M models will now become Q70. The trend continues with the automaker’s crossover and SUV lineup, with the EX becoming QX50, the JX will be known as the QX60, while the FX will now become the QX70. Lastly, the full-size QX SUV will retain its QX moniker, but will be known as the QX80.

“Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand,” said President of Infiniti Motor Company Limited, Johan de Nysschen in regards to the new nomenclature. “The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that ‘Q’ captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti’s first iconic flagship product in 1989.”

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Infinitibyjs Infinitibyjs on Dec 26, 2012

    Infiniti has decided again to kill it's sales momentum in the North American market. Right when Infiniti has made such impressive strides in Customer Satisfaction and sales volume we get these curious decisions: 1) Making the Nissan Pathfinder virtually identical to the critically acclaimed JX35. They offer a base Pathfinder for less than $30,000! Way to take care of resale value for JX clients. >:-( 2) Changing the names of the vehicles to Q for cars and QX for SUV. The Q nameplate has always been associated with the flagship car. If buyers in other markets are 'confused' then the marketing and branding teams in those areas need to step it up. This really seems like a Daimler Benz move to wreck another brand. Remember the Daimler-Chrysler fiasco? This is shameful

    • Pandoraswreck Pandoraswreck on Jan 10, 2013

      A rose by any other name ... Instead of harkening back to a car that was dropped years ago (aka the Q45) why not get back in the race and build a Lexus LS competitor? Infiniti isnt fooling BMW lovers so why not go after the new kid on the block.