Subaru BRZ Supply Boosted for US Market
Subaru is scrambling to keep up with demand for its BRZ sports coupe and will now ship extra units to the U.S. market.
Originally, the Japanese automaker had allocated 6,000 of its BRZs for the U.S., but demand is high enough that the brand will send another 2,000 units to the U.S. over the next four months.
SEE ALSO: 2013 Subaru BRZ Review
“We are selling all the BRZs we can get,” COO Tom Doll said to Automotive News. “We have been sold out since the car was introduced.”
That boost will double U.S. deliveries of the vehicle from the original 500 to 1,000 per month. Subaru wasn’t sure how the car would sell, and offered a conservative supply initially. Prudent as that move was, the fears proved to be completely unfounded with demand far outpacing supply since the car went on sale in April.
[Source: Automotive News]
Discuss this and other Subaru BRZ material at SubaruBRZForum.com.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
More by Luke Vandezande