Subaru BRZ Supply Boosted for US Market

Subaru BRZ Supply Boosted for US Market

Subaru is scrambling to keep up with demand for its BRZ sports coupe and will now ship extra units to the U.S. market.

Originally, the Japanese automaker had allocated 6,000 of its BRZs for the U.S., but demand is high enough that the brand will send another 2,000 units to the U.S. over the next four months.

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“We are selling all the BRZs we can get,” COO Tom Doll said to Automotive News. “We have been sold out since the car was introduced.”

That boost will double U.S. deliveries of the vehicle from the original 500 to 1,000 per month. Subaru wasn’t sure how the car would sell, and offered a conservative supply initially. Prudent as that move was, the fears proved to be completely unfounded with demand far outpacing supply since the car went on sale in April.

[Source: Automotive News]

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