Ford Atlas Concept Video, First Look: 2013 Detroit Auto Show
The Atlas will get its power from an upgraded EcoBoost, details on which were not revealed by the brand. The big story on the Atlas is Ford’s push for increased aerodynamics, using active grille shutters, active wheel shutters, a drop-down front-air dam and power running boards together to reduce drag, and increase fuel efficiency.
Design wise, the Atlas takes the F-150 and makes it bigger in just about every way, adding robust looks thanks to larger wheel arches and a more pronounced grille. Functionality has been improved as well, with a new version of Ford’s bed-step that can be extended vertically to carry long loads such as boards or ladders.
For more on the Atlas, check out our first look video below.
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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