Ford Atlas Concept Video, First Look: 2013 Detroit Auto Show

Stephen Elmer
by Stephen Elmer
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ford atlas concept video first look 2013 detroit auto show

Previewing the next-gen F-Series pickups, Ford literally dropped the Atlas concept out of the roof of Joe Louis arena at the 2013 Detroit Auto Show.

The Atlas will get its power from an upgraded EcoBoost, details on which were not revealed by the brand. The big story on the Atlas is Ford’s push for increased aerodynamics, using active grille shutters, active wheel shutters, a drop-down front-air dam and power running boards together to reduce drag, and increase fuel efficiency.

SEE ALSO: Ford Atlas Concept Previews Next-Gen F-Series

Design wise, the Atlas takes the F-150 and makes it bigger in just about every way, adding robust looks thanks to larger wheel arches and a more pronounced grille. Functionality has been improved as well, with a new version of Ford’s bed-step that can be extended vertically to carry long loads such as boards or ladders.

For more on the Atlas, check out our first look video below.

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Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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2 of 11 comments
  • Tggilmore47 Tggilmore47 on Jan 30, 2013

    I would like to see a right hand steer version released direct from the factory is there any chance of this, I wonder?

  • Digndug727 Digndug727 on Feb 10, 2013

    Just one more way to jack the price of the all ready over priced f-150.