Hyundai Sante Fe 'Tackles' Bullying in Clever Super Bowl Ad
Having already revealed a pair of Super Bowl commercials, Hyundai will make it a threesome by adding a third, starring its new, seven-passenger Santa Fe.
One of the more clever commercials we’ve seen yet from an automaker for this year’s Super Bowl, “Team” features a kid getting bullied around while trying to play with his football. The bully dares him to come back with a team, so the kid and his mom takes on the challenge with the Santa Fe.
SEE ALSO: Hyundai Reveals a Pair of Super Bowl Commercials
Easily packing seven into the vehicle, the kid returns with what looks to be a team of super kids, ready to take on the bully in some tackle football.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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