Hyundai Sante Fe 'Tackles' Bullying in Clever Super Bowl Ad

Jason Siu
by Jason Siu

Having already revealed a pair of Super Bowl commercials, Hyundai will make it a threesome by adding a third, starring its new, seven-passenger Santa Fe.

One of the more clever commercials we’ve seen yet from an automaker for this year’s Super Bowl, “Team” features a kid getting bullied around while trying to play with his football. The bully dares him to come back with a team, so the kid and his mom takes on the challenge with the Santa Fe.

SEE ALSO: Hyundai Reveals a Pair of Super Bowl Commercials

Easily packing seven into the vehicle, the kid returns with what looks to be a team of super kids, ready to take on the bully in some tackle football.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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