Kia 'Space Babies' Super Bowl Ad Explains Where Babies Come From

Jason Siu
by Jason Siu

As expected, Kia has revealed its “Space Babies” Super Bowl commercial ahead of the big game, and it’s every bit as strange as we anticipated.

Last year, the Korean automaker made headlines by having the beautiful Adriana Lima in its Super Bowl spot, but this year the focus is on the redesigned Sorento. That meant that a more conservative approach had to be taken, but no one could have expected this.

SEE ALSO: Kia Teases ‘Space Babies’ Super Bowl Commercial – Video

In answering the age old question of, “Where do babies come from?”, a normal dad begins conjuring up an insane story to tell his son while driving around the neighborhood in the family’s Sorento. Of course, appealing to the traditional family was the goal for Kia and its Sorento SUV, so perhaps this commercial will grab the attention the automaker hopes for.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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