Subaru BRZ Premium Sport Package Concept Revealed: 2013 Tokyo Auto Salon

Jason Siu
by Jason Siu

The Subaru BRZ may come better equipped than the Scion FR-S, with a few extra features, but even then the cabin isn’t exactly what you would call luxurious.

As a sign that Subaru feels buyers would be willing to pay a few extra coins for even more luxuries, the Japanese automaker has unveiled what it’s calling the “BRZ Premium Sport Package Concept” today at the Tokyo Auto Salon.

SEE ALSO: 2013 Tokyo Auto Salon Coverage

Exterior highlights include a subtle yet race-inspired matte-black painted aero kit, as well as large BBS 19-inch wheels in black, hiding some rather massive brake upgrades. Other details on the car have received the black treatment as well, including bumper detailing and even the side mirrors. But the biggest feature is easily the carbon fiber roof.

With the “sports” side of the agreement fulfilled, open the door and its easy to see where the car gets the “premium” in its name. The seats, steering wheel and more have been coated in a rich tan leather that looks about as tasty as a caramel pudding.

GALLERY: Subaru BRZ Premium Sport Package Concept

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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