Toyota Camry Not Losing V6 Option: Exec Says

Sami Haj-Assaad
by Sami Haj-Assaad

The Toyota Camry’s V6 option isn’t going anywhere, Toyota Vice President Bob Carter said at the Detroit Auto Show.

While the Hyundai Sonata, Kia Optima, Ford Fusion and upcoming Mazda6 have all ditched V6 engines for direct-injected or turbocharged four-cylinders, it seems that Toyota will not follow in its competition’s footsteps.

SEE ALSO: 2013: The Last Year of the V6 Engine?

Carter explained that the V6 has a 22 percent take rate, and is very popular in higher altitude areas. Carter says that buyers like the extra oomph of a higher displacement engine.

Overall sales numbers of the Camry are strong and it led the mid-sized sedan segment for all of 2012, beating out the Honda Accord, Ford Fusion and Hyundai Sonata.

However, other automakers have combined smaller displacement engines with turbocharging and direct-injection technology to improve fuel efficiency.

“We certainly could use direct injection technology in our engines,” Carter said, indicating that direct injection could finally be seen in more Toyota vehicles, improving fuel economy. Overall, Carter said that Toyota is sticking to the three powerplant strategy currently in place, which allows customers to choose from a four-cylinder engine, a six-cylinder engine and a hybrid gas-electric powertrain.

Discuss this story at Toyota Nation

Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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  • StrangeWorld98 StrangeWorld98 on Jan 20, 2013

    Personally, the V6 made sense in the era of $1.50 gas. In the era of $4+ gas - not so much. The HSD powertrain is a much better combination of performance and fuel economy - at a price modestly only above the V6.