Toyota Corolla Furia a Design Concept: Toyota VP

Sami Haj-Assaad
by Sami Haj-Assaad

The Corolla Furia Concept hints at much more than just the next generation of the popular Toyota compact sedan says company Senior Vice President Bob Carter.

The concept car, which made its global debut at the 2013 Detroit Auto Show on Monday, features a front-end design that’s similar to the Toyota Avalon full-size sedan. This similarity is the start of a trend we’ll soon see throughout the Toyota lineup says Carter.

Drawing a parallel, he says this new look for Toyota will become what the Spindle Grille has for Lexus, giving a consistent design that creates instant brand recognition on the road. During Lexus’ press conference at Detroit, Lexus Exec Mark Templin called the brand’s spindle grille “iconic”.

See Also: 2014 Toyota Corolla Previewed in Furia Concept

Carter also deflected any comments that the Corolla was spurred on to be sportier and more design conscious by the competition, like the Hyundai Elantra, Dodge Dart and Ford Focus. He said that consumers are leaning towards more stylish and sportier looks. Carter also argued that the competition’s compacts have polarizing designs, and the final design of the next-gen Corolla will avoid that issue. How it will do that, without losing its edge, remains to be seen.

See Also: Toyota Furia Concept Video, First Look

The Toyota Corolla trails only the Honda Civic in global compact sales, and is the brand’s most important nameplate. Time will tell whether or not consumers take to the radical new look foreshadowed by the Furia Concept, but it’s very likely that the front-end design will be a shared element among the new generation of Toyota vehicles.


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Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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  • Jim Hazen Jim Hazen on Jan 20, 2013

    Hey Toyota! Build this car the way it looks now and give it a really good engine. You shortedus on the Corolla GT-S by making it the Scion FR-S in the U.S. Give us the Furia as it is, but again make sure you put some sports features (engine, gearing, suspension) into it for those of us that love the Saki Rockets of long ago.