Vote for How Audi's Super Bowl Ad Will End

Jason Siu
by Jason Siu

Last year’s Audi Super Bowl commercial was strange to say the least, featuring vampires and its S7 model. This year, the German automaker is putting its S6 in the spotlight and is letting its fans decide how the ad will end.

Voting will kick off on January 24th at 11:59 PM EST and will end 24 hours later. The final commercial will air online on Saturday, January 26th and during the Super Bowl a week later.

SEE ALSO: Audi S7 Stars in Vampire Themed Super Bowl Commercial [Video]

Allowing its fans to vote how the commercial will end is a Super Bowl first and Audi will have three choices for viewers to choose from. The ad will focus on a nervous teenage boy heading to his prom night, lacking a date and confidence until his dad hands him the keys to the 420 hp Audi S6. Armed with the luxury sedan, the teenage boy heads to his prom and goes directly towards the prom queen, planting a kiss. From there, fans will decide how the commercial ends.

“Audi has a long history of experimentation with social media, especially during Super Bowl season,” said Loren Angelo, General Manager of Brand Marketing, Audi of America. “This year, Audi – which is Latin for listen – is listening to our fans, allowing them to take part in the creative process and have a voice in how our spot should end.”

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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