2013 Dodge Challenger Gets Two Heritage Color Options
Capitalizing on what is arguably a dwindling market segment, Dodge will offer the 2013 Challenger with two heritage colors: Plum Crazy (purple) and HEMI orange.
The Challenger is probably the truest muscle car in the classic sense of the term, and SRT CEO Ralph Gilles acknowledged that the buyer base for the Challenger is generally older than the Mustang and Camaro during a conversation on the sidelines of the Chicago Auto Show.
One of the brand’s new “core” performance models wore the Plum Crazy paint and Gilles said, the choice to offer both colors came directly from enthusiast demand.
Plum Crazy is available for order immediately and HEMI orange will be available in May, only for the HEMI powered models. Expect to pay a premium for the paint color, though. The base model mornally starts at $29,995 before delivery, but it will cost $33,995 dressed in Plum Crazy.
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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when are they coming out with a convertible?
2012v6 so far so good