2014 Jeep Cherokee Styling Next Step in Evolution of Brand: Ralph Gilles

Jason Siu
by Jason Siu

The 2014 Jeep Cherokee debuted online to much controversy, because of its uncharacteristic styling.

Not expected to be officially unveiled until the 2013 New York Auto Show, the new Cherokee’s styling has been defended by Chrysler’s design chief, Ralph Gilles. He says that it’s the next step in the evolution of the SUV brand. The rounded styling, pointed front end, and squinting headlights seem not to sit well with Jeep enthusiasts so far, but Chrysler executives are confident that the new Cherokee will add to The brand’s growing momentum in the marketplace.

SEE ALSO: 2014 Jeep Cherokee Revealed as New Liberty

Mark Allen, head of Jeep design, said that the design of the Cherokee is meant to ensure people would continue to buy it five years from now. In other words, if the automaker was going to make an efficient Jeep, it wanted it to look efficient as well.

“When you contrast it to the outgoing Liberty…I think it’s a huge departure, obviously from the previous one,” Gilles told WardsAuto. “But it’s also going to be seen as very current in the way that Jeep has evolved its aesthetic to a very contemporary place. That was very much a purpose for us.”

More details on the 2014 Jeep Cherokee will be revealed at the 2013 New York Auto Show.

GALLERY: 2014 Jeep Cherokee

[Source: Wards Auto]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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2 of 4 comments
  • Alex Alex on Mar 06, 2013

    I cant belive what they have done tothe Cherokee. Looks like SHIT and it dosent have the straight 6. These will never sell, flop like a Compass!

  • Mcdougald_m Mcdougald_m on Mar 06, 2013

    I'm all for progressive, innovative looks. But that's no excuse for ugly.