Abarth Bringing Four 'Fuori Serie' Cars to Geneva

Luke Vandezande
by Luke Vandezande

These days, Abarth is probably best known in the U.S. for its performance tuned Fiat 500s. This year, the brand will be bringing four specially-tuned units to the 2013 Geneva Motor Show.

It’s part of an effort to promote its “Fuori Serie” service that allows owners to go hog wild customizing their cars with appearance and performance modifications. Customization parts from original equipment manufacturers is becoming something of a hot trend with brands including MINI and Mopar both offering buyers ways to make their cars unique.

But the Fuori Serie program takes that idea a little farther than most by offering buyers the chance to consult with Abarth designers and engineers. Should someone so choose, available engine upgrades will deliver a 20 hp boost, taking the 1.4-liter turbocharged powerplant to 180 hp.

It isn’t clear if the Fuori Serie service will be offered in the U.S., but given the Abarth’s popularity it seems unlikely — especially because it would drive the price up in a market where small cars are unusual.

Furthermore, the first car serving as an example debuted during September’s Paris Motor Show and the second will take place with four special cars next week in Geneva.

GALLERY: Abarth 695 “Fuori Serie” cars

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

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