Bentley Introduces New Fragrance for Men

If you’re in the market for a new men’s fragrance that smells like a “fitting elixir of fine woody notes and exquisite leather,” than Bentley might have just the eau de toilette for you.

Bentley has teamed up with Art & Fragrance and French crystal maker Lalique to bring two new scents to the market: “Bentley for Men” and “Bentley for Men Intense.” Those who opt for the intense version of the cologne will be treated to the rich scent of African geranium. The new cologne comes in a bottle shaped like the Bentley Flying B logo, design by Lalique.

It seems automakers are trying to capitalize on the scent market, as Nissan has also introduced a brand smell which they have been putting to work at auto shows.

SEE ALSO: Nissan’s Big Detroit Auto Show Debut… a New Smell

The scent is supposed to represent the essence of Bentley. “I chose cedar because of its powerful unadulterated scent and patchouli for its sensual depth and natural elegance,” explains French perfumer Nathalie Lorson.

The fragrance will start at £3,000.

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