Craig Bierley Appointed Director of Advertising for Cadillac

Jason Siu
by Jason Siu

Craig Bierley will be replacing Molly Peck as the new director of advertising for the Cadillac brand, General Motors has announced.

Peck will be replacing Kevin Mayer as directory of Chevrolet advertising as Bierley gets the nod to steer the Cadillac brand into the future. Bierley, who has been with GM for more than 20 years, has been the brand manager and product director for GMC, marketing director for Pontiac, and served as director for Buick GMC advertising and sales promotion.

“He has helped the company grow and evolve, successfully completing many product launches, sales and marketing positions in the GMC, Pontiac and Buick sales and marketing organizations,” GM said in a statement.

[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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