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Lincoln MKZ Delays Spur Ford to Buy Customers Dinner

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Ford is doling out $100 gift certificates to the 1,000 customers left waiting for their new cars after a delay in delivering the 2013 Lincoln MKZ.

This isn’t the first handout Ford has offered to keep people who preordered the cars pleased. Ford is also distributing money to dealers with affected customers to offer discounts on the new cars. The first cars are starting to reach dealers, but there are still scores of people waiting.

SEE ALSO: Lincoln to Compensate Dealers for MKZ Delivery Delays

Lincoln delayed delivering the vehicles because of unspecified quality concerns. The car was meant to be safety inspected at the brand’s Hermosillo, Mexico plant, but a large portion of the cars built so far have been shipped to another facility in Flat Rock, Mich., for quality control inspections.

Those concerns will likely be addressed once Lincoln’s Luxury Verification Center in Hermosillo is running at full capacity. Currently, it only inspects vehicles bound for five southwestern states.

Discuss this story at MKSdrivers.com

[Source: Automotive News]

2 Comments

Jeffrey says:

How about a refund

Roger Ekins says:

The Parable of the Lincoln “Marriage Proposal”

Imagine, if you will, that a suitor name McKenZie has approached you with a proposal
of marriage.  The suitor has spared no
expense (slick brochures and ads) to arouse your interest and after carefully considering
other offers, you accept McKenZie’s
“proposal of marriage” in July of 2012.

 When you ask when the
marriage will take place, you are initially told “late fall,” but
when you tell your beloved that you want the best caterer in town
(“multi-contour Active Motion seats”) you are told the wedding will
need to be postponed until December as the caterer is not available until
then.  You’re very much in love with this
tech-savvy lover with a gorgeous body, so you say “fine.”  You tell yourself it will be worth the wait
to have the wedding of your dreams and you sell a lot of stock, even though the
market is down a bit, so you’ll have the necessary cash for the honeymoon.

But December comes and goes and still no marriage.  (Your CPA tells you that by selling all that
stock you incurred a totally unnecessary tax liability, but you try to remain
optimistic.)  Your fiancée never calls,
but you finally make contact.  “Right
after the first of the year,” you’re told, but January comes and goes as
does February.  Still no firm date for
the day of the marriage.  You begin to
wonder if McKenZie’s intentions are
honorable.  And still, you are the only
one who initiates any communication.

Then, along about the first of March, in response to your
persistent queries, your lover finally informs you that the chosen caterer
can’t tell you when she’ll be available and that the marriage will therefore
have to be postponed indefinitely.  Your
suspicions are now fully aroused and you begin to ask around, only to discover
that without so much as consulting you, your fiancée has actually cancelled the
contract with the caterer (i.e., one can no longer even order the multi-contour
seats as an option on the Lincoln website for 2013!)  In fact, it looks as if the wedding won’t take
place until sometime in 2014.  If at all.

By now you are furious. 
You realize your intended has lied to you repeatedly.  Obviously there are some real commitment
issues in play with McKenZie.  The market is up sharply and you wish you’d
never sold that stock. You’re still in love–even if you no longer very much
like your suitor!–so a part of you wants to hang on, desperately hoping that
this marriage really will happen.  But
you are also beginning to have “buyer’s remorse” for having accepted
the marriage offer in the first place as you think about all those other
suitors out there (e.g. Lexus) with whom you could have already been happily
married.  Your best friend suggests
hiring a lawyer and “suing the cheating bastard” for breach of
contract, but that’s just not your style so you decide to settle for a lesser
wedding, with a rather mediocre caterer. 
Still, there is a part of you that wonders if this marriage will EVER
take place, especially since your fiancée is still either unable or unwilling
to give you a firm date!  You decide to get
your mind off the entire matter  by
reading Bill O’Reilly’s best-seller, Killing
Lincoln.  There is something in the
title that seems strangely satisfying as you sit by the phone, waiting for McKenZie to call.