Lincoln 'Steer the Script; Super Bowl Commercial Revealed – Video

Jason Siu
by Jason Siu

After a long hiatus from advertising during the Super Bowl, Lincoln has made a return with a creative commercial for the 2013 Super Bowl.

Unfortunately the strange fashion and direction that the American automaker took to come up with the commercial shows. The ad is a mish-mash of ideas that came as a result of Jimmy Fallon and Twitter. On paper, it should have been quite entertaining and humorous; instead it just comes off as strange.

The official, full-length commercial can be viewed below which also stars RevRun, Wil Wheaton, and Emmitt Smith.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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