Lincoln ‘Steer the Script; Super Bowl Commercial Revealed – Video

After a long hiatus from advertising during the Super Bowl, Lincoln has made a return with a creative commercial for the 2013 Super Bowl.

Unfortunately the strange fashion and direction that the American automaker took to come up with the commercial shows. The ad is a mish-mash of ideas that came as a result of Jimmy Fallon and Twitter. On paper, it should have been quite entertaining and humorous; instead it just comes off as strange.

The official, full-length commercial can be viewed below which also stars RevRun, Wil Wheaton, and Emmitt Smith.

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