MINI Rocketman Won’t be Part of Lineup Expansion


It’s been over a year since rumors first spilled out that MINI had shelved its Rocketman model, and recently the British automaker confirmed the Rocketman will remain a concept.

At a recent event in Puerto Rico where MINI showed its 2013 Paceman and John Cooper Works GP to the media, the automaker said it wants to expand its product range to 10 body styles from the current seven. The focus of course would be on niche, small car markets and according to MINI USA sales manager David Duncan, any market is a consideration “as long as we’re the smallest player in any segment.”

SEE ALSO: MINI Rocketman Reportedly Shelved 

Unfortunately, the automaker also reiterated that the Rocketman won’t see production any time soon, if at all, due to the fact that MINI would need to develop a completely new platform for such a compact model. With such a high cost in developing a new platform, it isn’t in MINI’s best interest.

The maker didn’t elaborate on what additional models could be coming but it’s highly unlikely it’ll develop anything larger than the Countryman. The automaker in the past has stated that the Countryman would its largest. While nothing is definite, the British automaker is pondering diesel engines for the U.S.

[Source: Autoblog]

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