Nissan Ushers in New Era for Nismo Divison

Jason Siu
by Jason Siu

Nissan has officially kicked off a new era for its performance arm, Nismo, and has officially opened the new Nismo global headquarters and development center in Yokohama, Japan.

The Juke Nismo is the first road car from the Japanese automaker to be part of the Nismo rebirth and will be heading to America in the second quarter of 2013. Following the Juke will be a new 370Z Nismo. Nissan promises that Nismo will launch at least one new model every year during the Japanese automaker’s Power88 period.

SEE ALSO: Nismo GT-R Coming in Next 12 Months: CEO Says

The biggest news for the new era of Nismo is that all Nismo performance road cars will be built on the same production lines as their standard factory counterparts. Nismo promises that every modification made to each model will be functional and targeted to improve on-road performance and presence. In essence, the Nismo models will all be fairly consistent in modifications and plenty will be coming our way in the next few years.

“Nismo is a key element in Nissan’s future global road car and motorsports strategy and we will quickly establish it as Nissan’s exclusive performance brand,” said Nismo President, Shoichi Miyatani. “This is the first time that all of our team has been located together, and the entire facility will become a hothouse of passion and performance.”


Discuss this story at

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation
  • Droiddest Droiddest on Feb 26, 2013

    Wait, that new Nismo Z is only for Europe?

    • Colum Wood Colum Wood on Feb 26, 2013

      Sorry. The story has been edited. The NISMO Z is for the US as well. It debuted in Chicago after all.

  • Thor492001 Thor492001 on Feb 28, 2013

    I'm still very unimpressed with the NISMO edition. The 2007/2008 edition was a way better looking car. The over all performance is starting to fall behind the curve too. The Hyundai Genesis is going to wipe the Z off the map, at least in over all HP.