BMW Top Automaker on Fortune's List of Most Admired Companies
One of three automakers to be named to the Fortune Magazine list of “Most Admired Companies,” BMW bested its rivals. Should we expect anything less from the “ultimate driving machine?
Sharing the list with the likes of Disney (9th) and Starbucks (5th), BMW placed 14th overall, making it not only the top automaker, but also the top non-American brand.
According to Fortune, BMW makes the list because its name (as well as that of the Rolls-Royce brand it owns) is “synonymous with luxury.” Along with having the respect of buyers in its home country, Fortune cites its prestige quality in emerging markets and future investment in places like China as reasons for its spot on the list.
The next automaker on the list isn’t found until all the way down in 29th place, where Toyota lands, with Volkswagen close behind in 33rd.
The top three spots on the list belong with Amazon in third, Google in second and Apple in first.
Fortune’s list of Most Admired Companies is compiled from survey performed by 4,000 executives and analysts at 700 different companies from 30 countries around the world.
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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