Cadillac Sales Up 32 Percent Year-to-Date
The new ATS luxury sports sedan continues to help bolster Cadillac’s sales figures, with the American automaker enjoying its fifth straight month of growth.
According to Cadillac, more than six out of 10 Cadillac customers last month traded in something other than a prior model Cadillac, showing signs that the brand is attracting new customers. Sales were up 20 percent in February and overall retail sales marked the best February level since 2006. Through the first two months of this year, Cadillac sales are up 32 percent.
SEE ALSO: 2013 Cadillac ATS Review – Video
In addition, sales of the new ATS were 22 percent higher than in January, showing growing interest in the car by consumers. According to sales data, Cadillac sold 2,781 ATS vehicles in January while February saw 3,382 move off the lots.
No doubt part of the cars success is tied to it being named the 2013 North American Car of the Year.
GALLERY: 2013 Cadillac ATS
Discuss this story at CadillacATSForum.com
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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