Mitsubishi GR-HEV Concept Unveiled as a Diesel-Hybrid Heavy-Duty Pickup

Jason Siu
by Jason Siu

Mitsubishi has just revealed what it calls the GR-HEV Concept at the 2013 Geneva Motor Show, a diesel-hybrid sport utility truck featuring a 2.5-liter Mitsubishi Clean Diesel powerplant paired with an electric motor.

This is the Japanese automaker’s first take at applying hybrid technology to a one-ton pickup truck, a vehicle it believes is very much in demand in emerging markets. The addition of an electric motor to the diesel engine offers other benefits as well, Mitsubishi announced. Instant response from the electric motor, for example, help boosts the diesel engine’s acceleration. The motor also helps increase high-end torque of the diesel while helping maintain cleaner diesel emissions. The GR-HEV is also equipped with the automaker’s full-time 4WD technology, featuring Super All Wheel Control (S-AWC) to help deliver high stability traction and driving performance under all conditions.

SEE ALSO: 2013 Geneva Motor Show Coverage

Unfortunately, Mitsubishi didn’t announce any actual performance figures of its GR-HEV concept other than that its targeting CO2 emissions below 149 g/km. The five-seater pickup’s length measures in at 213.4 inches, while its width is 76 inches, and height 70 inches tall.

Overall, the development of the GR-HEV is founded on the premise of combining sedan or SUV comfort with pickup truck functionalities.

GALLERY: Mitsubishi GR-HEV Concept

Discuss this story at Mitsubishi-Forums.com

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Solotworacer Solotworacer on Mar 06, 2013

    I was expecting a truck with a GVWR of 8600# or more, but it is just a light weight not a HD truck

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