Ford Escort Resurrected in China

Ford Escort Resurrected in China

Looking to grow its sales in China, Ford has revealed an all-new compact sedan at the Shanghai Motor Show, with an all-too familiar name: the Ford Escort.

According to Ford, the Escort concept “is designed to meet the demands of Chinese consumers within a specific subsegment of China’s largest and fastest-growing segments, compact cars.”

On the outside, the Ford Escort concept captures all of Ford’s recent designs, but in a more subtle and simplified fashion. Its signature hexagonal grille is prevalent while LED-equipped headlights and chrome-trimmed foglight housings accent the front end.

SEE ALSO: Ford Unveiling New Concept at 2013 Shanghai Motor Show

Unfortunately, Ford has kept details on the Escort concept light, including what might be lurking under the hood. We expect more details to be released when the Escort gets closer to production form.

“By listening to our customers in China, we have developed the Ford Escort Concept to serve a new class of compact car customers,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company. “These are customers whose needs are not being completely met by existing compact cars. They are discerning, modern families, who want uncompromised functionality, quality and safety for themselves and the ones they care about.”

GALLERY: Ford Escort Concept


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