MINI Celebrates 500,000 Vehicles Sold in America [Mega Gallery]
British automaker Mini has announced that it has sold its 500,000th vehicle in America, and is celebrating by taking its cars on a trek across the west coast of America and snapping photographs at noticeable landmarks along the way.
Many doubted that Mini would be a success in America, bringing its compact car goodness from Europe 11 years ago. In 2002, it sold 24,950 units which is a sharp contrast compared to the 66,123 units sold last year. MINI continues to grow its portfolio heading into the first part of 2013 with seven models now available: Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster, and Paceman.
Currently there are 116 dealerships in America and Mini plans to expand to approximately 130 by the end of the year.
“The most important contributor to MINI’s success here in the U.S. is the MINI Community,” said Jim McDowell, Vice President Mini USA. “They are so passionate and engaged that we constantly ask ourselves whether a decision is in their best interest… We work hard to maintain a special relationship with the Community, delivering unique experiences, cherished memories and a true feeling of being part of a family.”
GALLERY: MINI Celebrates 500,000 Vehicles Sold
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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