Dodge, SRT Brands Star in Upcoming Fast & Furious 6
Fast and Furious 6 will be hitting the big screen on May 24th, and movie-goers will get to see plenty of Dodge and SRT models in action at the theater.
Production of the movie used a total of 10 Charger SRT8 vehicles while the hero vehicle driven by Vin Diesel will be a 2012 Dodge Challenger SRT8. Diesel also climbs behind the wheel of a Charger SRT8 and a vintage 1969 Dodge Daytona.
The partnership between the American automaker and Universal Pictures will go beyond just the movie however. Dodge has created three new television commercials to promote the movie and its vehicles which include a 30-second spot on “How to Make Your Car Fast and Furious.” That commercial continues on the 2013 Dodge Dart’s “How to” advertising theme, and will feature a Dart getting transformed Fast & Furious style.
A website has also been launched celebrating the collaboration along with plenty of Fast & Furious 6 licensed Dodge products, including plenty in the virtual world.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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