Toyota Tops BMW to Become World's Most Valuable Automotive Brand

Jason Siu
by Jason Siu

According to the BrandZ Top 100 Most Valuable Global Brands study, Toyota has overtaken BMW to become the most valuable automotive brand in the world.

This year, the Japanese automaker’s brand value has risen 12 percent to $24.5 billion thanks to its strong presence in the hybrid market, says the study. BMW on the other hand, has seen its brand value suffer due to a lack of exciting new product launches compared with past years. Regardless, BMW remains a very strong brand in the world valued at $24 billion.

The German automaker was the most valuable auto brand in 2010 and 2012 while Toyota held the top spot in 2006, 2009, and 2011.

As for other automakers, Mercedes was ranked third among automotive brands at $18 billion, while Honda ($12.4 billion) and Nissan ($10.2 billion) round out the top five.

[Source: Automotive News Europe]

Discuss this story

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation
 1 comment