Toyota Wants to Serenade Your Hispanic Mom
Break out the flowers, cards and brunch because Mother’s Day is just around the corner. Or in Toyota’s case, try serenading Hispanic moms.
Sorry Italian moms, it looks like you’re out of luck this year. Toyota is offering a chance for Facebook users to send their mothers an Ecard with a personalized message and a video serenade by a mariachi band. This probably won’t replace the traditional fare, but if your mom might like this if she happens to be irrationally enthusiastic about Toyota.
The page will let you pick from six songs and a list of word for “mother” in Spanish. You can also include a personalized message. Toyota says the Mother’s Day campaign will be featured across its social media platforms using the hashtag #paramamá.
AutoGuide’s advice? Don’t forget the flowers. You can also see it for yourself at SingForMyMom.com.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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This is the perfect example of why targeted marketing is a red herring. What if you're one of the millions; excuse me, one of the hundreds of millions who don't have an hispanic mom? The answer is: "oh that's OK, we at Toyota can't lose because so many customers buy our cars whether they actually like them or not and that will never change"