2014 Acura MDX ‘Made for Mankind’ Ad Campaign Launched


Acura has launched a new multi-channel advertising campaign for its 2014 MDX titled “The Extremely New MDX – Made for Mankind.”

The campaign sets out to not only identify what makes the 2014 MDX different from the crowd, but how it uses its new technology to “create a seven-passenger luxury SUV that connects the Acura driver to the car, to the road, and to the world around them in new and exciting ways,” according to the Japanese automaker.

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Three videos will be part of the campaign, which will be seen on premium national and local television programming, online video, location-specific mobile media, and upscale print publications.

The three ads, titled “Human Race,” “Re-Invention,” and “Choose” will show off what makes the 2014 MDX so unique along with its new-age technology such as its Integrated Dynamic System.

“The all-new 2014 MDX is the benchmark for luxury SUVs. We’ve advanced the current MDX’s already great dynamic performance, while improving fuel efficiency and luxury comfort and styling,” said Mike Accavitti, senior vice president of automobile operations at Acura. “The new MDX campaign captures Acura’s unique perspective on luxury defined by the quality of the driving experience, where the vehicle performs at the will of the driver.”

GALLERY: 2014 Acura MDX Made for Mankind Campaign


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