2014 Acura MDX 'Made for Mankind' Ad Campaign Launched
Acura has launched a new multi-channel advertising campaign for its 2014 MDX titled “The Extremely New MDX – Made for Mankind.”
The campaign sets out to not only identify what makes the 2014 MDX different from the crowd, but how it uses its new technology to “create a seven-passenger luxury SUV that connects the Acura driver to the car, to the road, and to the world around them in new and exciting ways,” according to the Japanese automaker.
SEE ALSO: 2014 Acura MDX Review – Video
Three videos will be part of the campaign, which will be seen on premium national and local television programming, online video, location-specific mobile media, and upscale print publications.
The three ads, titled “Human Race,” “Re-Invention,” and “Choose” will show off what makes the 2014 MDX so unique along with its new-age technology such as its Integrated Dynamic System.
“The all-new 2014 MDX is the benchmark for luxury SUVs. We’ve advanced the current MDX’s already great dynamic performance, while improving fuel efficiency and luxury comfort and styling,” said Mike Accavitti, senior vice president of automobile operations at Acura. “The new MDX campaign captures Acura’s unique perspective on luxury defined by the quality of the driving experience, where the vehicle performs at the will of the driver.”
GALLERY: 2014 Acura MDX Made for Mankind Campaign
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Made for Mankind ? Yet only available in a few markets ?