2014 Toyota Yaris Priced From $15,225

Jason Siu
by Jason Siu

Toyota has announced pricing on its 2014 model year Yaris subcompact, increasing its MSRP by $60 on all trim levels compared to the 2013 model.

That means the 2014 Yaris two-door hatch will start at $15,225 including a $725 destination fee. The only notable change the Japanese automaker has made to the Yaris for 2014 is the addition of daytime running lights as standard equipment. The Yaris will continue to be powered by a 1.5-liter engine with 106 hp and 103 lb-ft of torque, while transmission choices include a five-speed manual and four-speed automatic.

Those looking for the base-model sedan will have to pay $16,250. The two-door Yaris L, which comes with the four-speed automatic as standard, costs $725 more than the base model. Those looking for a little more convenience can opt for the 2014 Yaris LE, which starts at $16,810 in two-door form and $17,285 in four door. The LE includes remote keyless entry, power windows, power side-view mirrors, 60/40 split folding rear seat, and cruise control.

The top-of-the-line SE four-door starts at $17,335 for the manual and $18,135 for the automatic. The Yaris SE also gets a leather-trimmed steering wheel with audio controls, 16-inch wheels, a body kit, rear spoiler, fog lights, and revised seats.

The 2014 Toyota Yaris is rated at 30 mpg in the city and 37 mpg on the highway and.

GALLERY: Toyota Yaris

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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