Audi Electric Cars Not Coming Any Time Soon: R&D Boss

Jason Siu
by Jason Siu

Audi won’t be investing heavily, if at all, into electric cars in the near future, R&D chief Wolfgang Dürheimer said at a recent event in Germany.

Recently, Audi announced that it wouldn’t be offering the R8 e-tron to its customers, despite investing years into developing the electric supercar.

Dürheimer doesn’t believe that electric cars can perform properly in everyday circumstances. He seemed skeptical about the progress of energy density in automotive batteries, and said Audi doesn’t want to ask for government subsidies but also refuses to ask its conventional car customers to fund electric car development.

SEE ALSO: Audi R8 e-tron Won’t be Offered to Customers

The automaker has a similar stance with its hydrogen-powered A7, which Dürheimer confirmed will not be put into production within the next 10 years. Again, he believes that the market has failed to develop despite other automakers looking towards the alternative energy as a viable source. “Energy density and cost will have to take a huge leap for the battery-electric vehicle to become interesting,” Dürheimer said.

It is unfortunate that the R8 e-tron won’t see production, but will continue being developed as testing vehicles for the automaker. Undoubtedly, data gathered from the R8 e-tron program will benefit Audi’s hybrids in the future.

GALLERY: Audi R8 e-tron

[Source: Car and Driver]

Discuss this story at Audi-Forums.com

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Comments
Join the conversation
 1 comment
  • KEiThZ KEiThZ on Jun 18, 2013

    I'm looking forward to Tesla proving him wrong about the market. Audi is behind on the tech and doesn't want to admit it. They'll wake up once Tesla starts taking sales from them.

Next