BMW Beating Mercedes in U.S. Vehicle Registrations

Jason Siu
by Jason Siu

According to data from Polk, U.S. buyers registered 67,385 BMW vehicles through March this year, topping Mercedes-Benz which saw 62,366 registrations.

BMW however, is still lagging behind its German rival in terms of sales over the same period. BMW’s sales totaled 64,902 while Mercedes-Benz’s sales were recorded at 69,187. Vehicles can be reported as “sold” when they are delivered to dealerships to be used as test drive vehicles or loaner cars, in addition to being sold to customers. Vehicle registration data on the other hand, can lag behind sales data by about 40 days according to Polk.

BMW and Mercedes have been competing with one another to become the top luxury brand in the U.S. after ousting Lexus from the top spot the last two years. Last year, BMW captured its second consecutive top-selling luxury brand in the U.S. title.

[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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