BMW I3 Has 100,000 People in Line for Test Drive
According to BMW, about 100,000 people around the world have reserved a spot to test drive the i3 electric vehicle.
The news comes from the German automaker’s sales boss, Ian Robertson, who also added that BMW has “significant numbers of deposits” already for the car. BMW is coming close to wrapping up testing on its i3 electric car and the production model is scheduled to make its official debut at the 2013 Frankfurt Motor Show in September.
SEE ALSO: BMW i3 to be Priced Near 3 Series: Executive Says
Robertson believes that the i3 will be a game changer in the market, since it was a vehicle built from the ground-up to be an EV. Most of the EVs in today’s market were simply existing models with an electric powertrain swapped in. Unlike many that continue to be skeptical about electric vehicles, Robertson believes that the future is bright and that battery technology will grow exponentially over the next few years.
The BMW i3 will be the automaker’s first vehicle in its “i” lineup, which will also include the i8 plug-in hybrid supercar. It will be priced similar to the existing 3 Series model.
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[Source: Automotive News Europe]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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